Pay-Per-Click Traffic

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Pay per click (PPC) (also called Cost per click) is an internet advertising model used to direct traffic to websites, where advertisers pay a search engine company, like Google, when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Think about how effective this can be when really done right. Your ads only show to searchers when they are searching online using keywords that are relevant to your business. Further, you only have to pay when you get the result that you want, which is a click on your ad, and a searcher is delivered to your website. A really effective campaign will use keywords that are known to effect the end result, which is a sale or lead. Typically these searchers are at the end of the buying cycle and ready to make a buying decision as well. This is the exact moment that you want to be in front of these potential clients, and that is what we do for you.

Here at, we are numbers people, and that's why we like PPC advertising so much. Everything about the campaign is very highly trackable. We can see how many times your ad shows, how many clicks you got, the keyword used to show the ad, the geographic location the click came from, and even which type of browser and computer the searcher is using. Those types of stats are great and more than most PPC Management companies will provide, but nothing too special. We aren't OK with just doing the minimum, which is why we take our reporting even further. We are one of the few companies that are set up to track your campaign all the way through to the sale. Our landing pages have built in technology that will tag your lead with the actual full string keyword used to originate the click. Our reporting system, action-office, then allows you to rate and categorize your leads, and even assign revenue amounts. Then, when we optimize your campaign, we can see not only which keywords are resulting in leads, but also which keywords are resulting in actual sales! We then bring this information back to the beginning of the cycle to put more emphasis on the most profitable keywords as identified by our reporting. The result is a continually improving campaign over time.

Its time for you to take advantage of everything PPC has to offer. We help put your business in front of your potential clients at the right time. We of course want you to be informed about exactly how PPC works, so to get all the facts, give our sales staff a call at the number 1-800-279-5631.

PPC Standard sign up:
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Active Adwords PPC management, optimization, and reporting Includes action-office subscription and call tracking

PPC Pro sign up:
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For Adwords budgets over $1,500 per month Active Adwords PPC management, optimization, and reporting Includes action-office subscription and call tracking

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